Input

• a. Observation: AEIOU Summary
• b. Interview: User Research Questions / ユーザーリサーチに使える質問
• c. Role Playing: Empathy Map
• d. Case Study Analysis: Competitive Positioning Map
• e. Trend Analysis: 9-window tool

1. Journey Map

• User Journey Map

2. Needs

• User Needs / ユーザーニーズ

3. Insight + 4. HMWQ

• POV+HMWQ / POVとHMWQ
• HMWQ samples

5. Design Principles

• Design Principles

6. Product Sketch

• Product Sketch / プロダクトスケッチ

7. Usage Scenario

• Storyboard / ストーリーボード
• Casts-Props-Scene / キャスト・小道具・シーン

8. MVP

• Product SIPOC
• MVP Experimental Plan
• KANO Model
  • https://en.wikipedia.org/wiki/Kano_model
• Thinking Process Development Diagram / Thinking Deployment Diagram （思考展開図）
  • https://www.jstage.jst.go.jp/article/tjsai/17/1/17_1_94/_article/-char/ja

9. User Test

• User Test Questions / ユーザーテストに使える最低限の質問

Output

• a. Product: JUST MAKE IT
• b. Process: TBD
• c. Pitch: Pitch Template
• d. Promotion Video: SHOOT A MOVIE based on the Storyboard and Casts-Props-Scene
• e. Poster: JUST MAKE IT

Archive - Previous Toolkit

• Toolkit V1